Public gr.is the largest Greek chain of stores for technology and entertainment products. It is a creative vision that was born in 2005 and has changed the data in the retail market. Public gr. has focused on creating a unified and consistent service experience from the very beginning, investing early on in digital stores and utilizing the most modern structures and technological tools. This time they chose ZKONG as its electronic shelf label provider for its shop network expansion and improvement.
ZKONG electronic labels can help Public gr. deal with one of the most signifi- cant operations in retail – keeping price and promotional accuracy. More than that ESLs can help Public gr.: · Offer dynamic price & promotional changes in every store instantly · Giving customers confidence in displayed transparent information to improve the shopping experience · Flexibly react to market changes maintaining a competitive advantage · Save heavy labor costs associated with shelf edge labels.
ZKONG electronic labels are based on modern e-ink technology, known as e-book readers. Their high-contrast display with black, white, red and yellow pixels make them distinguish from paper labels. In addition, with a battery life of up to ten years, energy-efficient operation at the shelves is guaranteed.
ZKONG cloud platform is the industry’s first true cloud architecture with SaaS model solves the problem of centralized deployment and application of shop smart hardware devices, such as ESLs, LCDs and AI cameras. It allows the combination of software and hardware to serve efficient and intelligent shop management, activating the unlimited potential of smart retail.
Last month, We ZKONG teamed up with our Greece partner to deliver the first official Electronic Shelf Label (ESL) solution deployment at Public’s flagship store in the Golden Hall of Greece. This new store covers 3,200 ㎡ and extends to 3 levels, expanding the range of options and hosting more than 50,000 product codes for the whole store. With our ZKONG fabulous high-contrast electronic shelf labels and unique system, the physical markets and e-commerce “combined” harmoniously, confirming Public’s position as a leading omnichannel retailer.
Finally, consumer will be able to make contactless payments anywhere in store by scanning the QR code on the ESLs. The spaces are designed to offer the visitor real experiences and to encourage contact with the products.
Post time: Aug-09-2021