Food Festival Also In Need Of Digital Solutions — Zkong Electronic Price Tag


Big four grocers Tesco have teamed up with creative Brands agency to create immersive travelling pop-up food festivals.

The pop-up Food Festival will run from 31 May to 7 September 2022 and will visit selected Tesco stores for 100 days, offering customers tips, tips and tricks for summer picnics, parties and barbecues.

The event will feature 28 brands, each offering their own free experiences, sampling opportunities and inspiration for celebrations including Father’s Day, Wimbledon and the late summer bank holiday weekend.


The brand line-up includes Tesco Fire Pit and Tesco Finest picnic range, And Kopparberg, The Vegetarian Butcher, Starbucks, Evian, Nivea, Hellman’s, Jaffa Oranges, Costa Coffee, Baxters, Magnum, Gordon’s, Mr Kipling And so on.

“We are delighted to be working with N2O to offer our free pop-up food festival in stores this summer,” said Tesco events Manager Lauren Horton.

“We want to provide Tesco customers with the opportunity to taste great food and atmosphere and help them feel inspired for the coming season – all free of charge.”

N2O COO Clare James added: “The pop-up food festival is all about celebrating spending time with loved ones and feasting with friends.

“By working with Tesco, we are helping customers enhance their daily lives by providing an immersive experience full of hacks, hands-on demonstrations and the opportunity to try products in a truly engaging way.”


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Post time: Jun-16-2022

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